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SHU, ASTA, moisture and mesh: how to write a chilli powder specification an exporter can meet

A good specification gets a good quotation. A vague one gets a vague price and a dispute later. This guide explains every line of a chilli powder specification, what is realistic for Indian varieties, which laboratory method sits behind each number, and gives you a template to copy.

Updated 2026-09-279 min readBy the Richvane sourcing team, Kakinada and Guntur

Pungency: Scoville Heat Units

Pungency comes from capsaicinoids, mainly capsaicin and dihydrocapsaicin. Modern laboratories measure them by high-performance liquid chromatography (ASTA method 21.3) in parts per million and convert to Scoville Heat Units, with one ppm of total capsaicinoids taken as roughly 15 SHU. The old taste-panel Scoville test is no longer used commercially.

Indian varieties span 1,500 SHU (Kashmiri-type) to 100,000 SHU (Teja S17). Pungency varies within a variety by season, field and seed content, so specify a range of about 20 to 25 percent width, for example 30,000 to 40,000 SHU, and ask for the HPLC value on the certificate of analysis. If your product needs a fixed point, ask for a blend held to that point rather than a single variety.

Colour: ASTA value

ASTA colour value measures the extractable red and yellow carotenoid pigments, principally capsanthin, by acetone extraction and spectrophotometer reading at 460 nm under ASTA method 20.1. Byadgi reaches 150 to 200 ASTA, 341 and Kashmiri-type 90 to 180, Sannam 30 to 50, Teja 50 to 70.

Colour degrades with light, oxygen, heat and time, typically losing a few ASTA units a month in ordinary warehouse conditions. Specify the ASTA value at shipment, store cool and dark, and if your process is colour-critical, ask for a value at least 10 units above your minimum in use. Note that ASTA colour and the visual redness of a powder are related but not identical: a fine grind looks brighter than a coarse one at the same ASTA.

Moisture, particle size and physical parameters

ParameterTypical specificationMethodWhy it matters
MoistureBelow 10 % (powder, flakes); below 12 % (whole pods)Oven drying or Karl FischerMould, aflatoxin risk and caking rise sharply above 11 to 12 percent
Particle size40 mesh (coarse), 60 mesh (standard), 80 mesh (fine); flakes 2 to 6 mmSieve analysisDispersion in sauces, appearance, dust; finer grinds lose colour faster
Total ashBelow 8 %GravimetricMineral content; high values suggest adulteration or poor cleaning
Acid-insoluble ashBelow 1.25 %GravimetricSand and grit; the cleaning-line indicator
Extraneous matterBelow 1 %Visual and sieveStems, stones, foreign seed
Bulk densityAs agreedGraduated cylinderFilling and dosing equipment

Safety parameters

These are the tests customs authorities and retailer audits actually run. Write them into the specification with the limit and the method, and ask for them on each batch certificate.

  • Sudan dyes I to IV. Illegal colourants. Zero tolerance in the EU, US and most markets; laboratories report against a 0.5 mg/kg analytical limit. Test by LC-MS/MS.
  • Aflatoxins. EU limits for dried Capsicum are 5 µg/kg for B1 and 10 µg/kg total (Regulation 2023/915); the US action level is 20 µg/kg total. Test by HPLC or LC-MS/MS.
  • Ochratoxin A. EU limit 15 µg/kg for dried chilli.
  • Ethylene oxide and 2-chloroethanol. For EU and UK lots, below 0.02 mg/kg (sum, expressed as ETO), by GC-MS/MS or LC-MS/MS.
  • Pesticide residues. Multi-residue screen by GC-MS/MS and LC-MS/MS against the EU MRL list (default 0.01 mg/kg) or US tolerances. Name your priority actives; chlorpyrifos, profenofos, acephate and triazophos are the usual concerns on Indian chilli.
  • Heavy metals. Lead, cadmium, arsenic, mercury against Regulation 2023/915 or your national limits.
  • Microbiology. Salmonella absent in 25 g; total plate count, yeasts and moulds, E. coli, coliforms to your limits, measured after treatment.
  • Declarations. 100 percent chilli with no added colour, salt, oil, starch or anti-caking agent unless agreed; allergen and GMO statements; treatment (steam, ETO, none).

A specification template you can copy

Replace the values with your own. Everything in this template can be produced on the current Guntur crop.

LineExample
ProductRed chilli powder, Sannam S4 (334), 100 percent chilli, no additives
OriginGuntur district, Andhra Pradesh, India; crop year stated on COA
Pungency30,000 to 40,000 SHU by HPLC (ASTA 21.3)
ColourMinimum 40 ASTA at shipment (ASTA 20.1)
MoistureBelow 10 percent at packing
Particle size60 mesh, minimum 95 percent passing
Ash / acid-insoluble ashBelow 8 percent / below 1.25 percent
TreatmentSteam sterilisation, validated facility, certificate per lot
ContaminantsSudan I to IV not detected; aflatoxin B1 below 5 µg/kg, total below 10 µg/kg; ETO plus 2-CE below 0.02 mg/kg; pesticides per EU MRL
MicrobiologySalmonella absent in 25 g; TPC below 10,000 cfu/g; yeasts and moulds below 1,000 cfu/g; E. coli below 10 cfu/g
Packing25 kg multi-wall paper bags with food-grade PE liner, palletised, ISPM 15 pallets
DocumentsBatch COA from NABL-accredited laboratory, treatment certificate, phytosanitary certificate, certificate of origin, Spices Board health certificate (EU)
Shelf life18 months from packing, stored cool and dry below 25 degrees Celsius

The specification builder on this site walks through the same lines step by step, estimates the container count for your quantity and sends the sheet to Richvane with your enquiry.

Questions on this topic

What is a good ASTA colour value for chilli powder?

It depends on the variety and use. Sannam S4 runs 30 to 50 ASTA, Teja 50 to 70, 341 90 to 120, Kashmiri-type 120 to 180 and Byadgi 150 to 200. Colour-led products such as paprika-style seasonings usually specify a minimum of 100 to 150 ASTA; all-purpose retail powder is often 35 to 50. Specify the value at shipment because colour falls slowly in storage.

How many SHU is Indian chilli powder?

Between about 1,500 SHU for Kashmiri-type and 100,000 SHU for Teja S17. Sannam S4, the most common export powder, is 25,000 to 40,000 SHU. Pungency is measured by HPLC and reported as a range because it varies by season and field.

What mesh size should chilli powder be?

Most export chilli powder is 60 mesh; 40 mesh is used for coarse blends and 80 mesh for fine applications such as coatings and sauces where no particles should be visible. Finer grinds lose colour faster, so do not specify finer than you need.

What moisture content should chilli powder have?

Below 10 percent at packing for powder and flakes, and below 12 percent for whole pods. Above about 11 to 12 percent the risk of mould growth, aflatoxin formation and caking rises quickly.

Which tests should be on a chilli powder certificate of analysis?

At minimum: ASTA colour, pungency in SHU by HPLC, moisture, total and acid-insoluble ash, Sudan dyes I to IV, aflatoxin B1 and total, Salmonella in 25 g, total plate count, yeasts and moulds and E. coli. For the EU add ethylene oxide plus 2-chloroethanol, and a pesticide multi-residue screen when your customer requires it. Richvane's standard batch COA covers all of these.

Sources

Tell us the specification. We reply within one working day.

Samples of 250 g to 1 kg by courier, a recent NABL laboratory report with the quotation, and a batch certificate with every shipment.

contact@richvane.com or WhatsApp +91 95438 48116

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